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Each Meeting Point is autonomous and has its own Owner.
I am Giangrazia Scarcella (EXCLUSIVE HOUSE SRLS), owner of the Messina Real Estate Agency which operates in the L'Immobiliare.com Network.
My experience in the real estate sector has lasted twenty years and today I land in the L'Immobiliare.com circuit. The seriousness and competence, which has always distinguished our work, is now combined with the modernity and efficient organization of the new brand. Our structure makes use of an excellent staff, assisted by the personnel of the Taormina and Nicolosi agencies, with which we are directly connected. Together we work together to obtain a capillary control of the real estate market in the Ionian area of Sicily: from the slopes of Etna to the Strait of Messina.
The office enjoys a well-organized distribution of spaces, which allows us to have suitable workstations for each specific customer contact requirement: a reception room dedicated to information and data retrieval functions, a meeting room, an office used for internal operations and a room reserved for the owner, where to stipulate contracts, proposals and carry out confidential conversations. Our range of action focuses on the Messina market and surrounding areas. The type of market we are addressing, therefore, includes both the residential area intended for private local residential use, and the one aiming at purely economic investment.
An agency equal to ours, therefore, supported by the reliability of a brand such as L'Immobiliare.com, proves to be a precious ally for the client entering the real estate market: entrusting us with a property with exclusive assignment means having the security of lean on a company with great experience, further assisted, through the sharing of the online database, by a network of other agencies belonging to the L'Immobiliare.com network, located throughout the country. The same goes for those who turn to us with the intention of buying or renting a property: in both cases, the client is followed up and involved in all phases of the real estate brokerage.
The twenty-year presence on the real estate market guarantees us an excellent knowledge of its trends, a fundamental condition for giving an exact evaluation of the properties submitted to us and establishing a fair price: an evaluation that takes into account not only the objective value, but also the power of purchase of potential customers, an essential combination for the success of any sale or lease. The constant presence of the real estate agent alongside the customer who wants to rent, rent, sell or buy a house is essential for us; all phases are important: information on the properties and the needs of interested customers, the various negotiations aimed at matching the interests of the seller and the buyer, the drafting of proposals, finally the signing of lease contracts or notarial deeds.
The IMMOBILIARE.COM of Messina is present with the office in the central-northern area of Messina and to be precise in corso Cavour 250. Lying on the slopes of the Peloritani mountains, Messina appears from a distance as a pink stripe, in the shape of a sickle, emerging from the sea. The fame that accompanies it is mainly due to its seismicity which destroyed it twice, as well as for its proximity to the Aeolian Islands, Taormina and Etna.
MESSINA and TAORMINA: Luxury and Holidays real estate agency and Brand development in Sicily and Calabria
> Mrs. Scarcella, after so many years spent within the Professionecasa franchised real estate group, this year your choice of business has been oriented towards embracing an innovative real estate formula called Business Networking. The formula was presented in 2012 on the real estate market by the Grimaldi family brand l'immobiliare.com
Can you explain in detail the real operational and mentality differences you have encountered?
About twelve years ago, I joined the Professione Casa group, as I found it a young group with beautiful innovative ideas and, mainly, a group made up of men and women with whom we could formulate ideas and solve problems at whatever latitude we were .
Over time, after merging with other groups, men have become numbers, which had to give their increase without looking at times of crisis and latitudes, no longer being able to talk and solve problems both with the old points of reference , both with the new ones. I who have experienced the development, personally realizing it in my region with the various problems, up to signing about 21 contracts for the opening of agencies, have seen how it has been possible in a very short time, for company policies, to completely reset Sicily.
At a time when I just wanted to free myself from the franchise, the managing director of the "L'Immobiliare.com" group came to see me with the one who had founded it at the time, people I had known during my work as a manager and that they had appreciated me as such. They offered me a group on a human scale, which tries to meet our needs, also from an economic point of view, with colleagues who, like me, have been in the real estate market for many years and want to grow even in this difficult moment , with a beacon of seriousness and understanding for the men and women who make it up, who are not numbers, but situations to grow, follow and help.
> With her entry into the L'IMMOBILIARE.COM Network, she was also assigned the role of Promoter for the development of the Network in the Sicily and Calabria regions. How do you plan to respond to the needs of the local area by proposing the Business Networking formula as an alternative to the real estate franchise?
Many agencies have concerns about entering a franchise as there are high costs, you have to respect many rules and you remain bound for a long time. On the contrary, being part of the Immobiliare.com Network also has economic advantages.
First of all, an entry fee is not paid and the subsequent payments, quarterly, are contained compared to what is required by the others, the contract provides for a minimum duration of three years and the possible exit from the group, does not provide for the payment of penalties if at least one year of stay, because I believe that a group is not strengthened with penalties but with the will to stay and grow. All supported by a good management and an attractive site.
I also believe that with my experience and the help of the Network in Sicily and Calabria we will be able to have a group of people prepared to face this crisis together.
> How do you see the real estate market in Sicily in perspective precisely in the squares of Messina?
The Sicilian market reflects a slight increase in sales and specifically in the city of Messina customers show a greater interest in leasing and an increase in sales also for investment.
> You are present today in the Network with the Messina agency and the LUXURY AND HOLIDAYS agency in Taormina. Could you explain the advantages of the LUXURY AND HOLIDAYS circuit of the L'IMMOBILIARE.COM Network?
With regard to the city of Taormina, the Luxury and Holidays circuit of the IMMOBILIARE.COM network covers the market segment that is most interested in Taormina.
Thanks to the services made available by the Circuit, such as for example the Newsletter sent to all Members of the L'IMMOBILIARE.COM Network and the website www.luxury.limmobiliare.com with banners and dedicated pages, it is possible to reach the right customer target in Italy and abroad.
A good response is also given by the possibility of publishing announcements on the main foreign portals to which we know particular attention will be reserved in the s
All the properties entrusted to us are advertised in an effective and rational way: we study them carefully, trying to understand all their merits, in order to present them at their best on the market. The use of the now indispensable web showcase helps us in this task: the L'Immobiliare.com website is the first important dissemination channel, in addition to the major dedicated portals and related web portals (ebaycase, noleggio.it, TGCOM case, Panorama.it, il Giornale.it, gohome.it, rai.it, laRepubblica.it, kijiji, to name but a few). The telematic comparison with the affiliated agencies, together with a timely response to customer requests, allows us to maximize the results of our work.
In addition to the Internet, we do not abandon the traditional use of paper, distributing our agencies' advertising flyers throughout the territory. Other services we offer to customers concern legal, technical, financial and planning consultancy, with the help of valid professionals, selected by us to plan, certify, design or renovate the properties. Furthermore, our consultancy aims to advise owners, helping them to make their properties more attractive on a market whose needs and tastes we know thanks to our experience. The satisfaction of the customer who comes to us is also ours: this is the purpose of our commitment.
Defined as the "Gateway to Sicily", two motorway arteries branch off from it and cross the island, projecting from the North and South towards Trapani, and preluding an ideal approach to North Africa. Those coming from Catania gently anticipate the vision of the Strait in an approximation of the Continent to the extreme tip of the island, Capo Peloro. Those coming from Palermo, having passed the tunnels under the Peloritani, find themselves in front of the incomparable scenery of the city below, immersed in a marvelous nature. If you arrive in Messina from the sea on a sunny morning, the Sicilian coast appears enveloped in a clear light that pervades everything and makes the mountains, trees and buildings almost shine. Predominating the blues of the sea and the sky, the few reds of the roofs and the various colors of the houses and buildings, the landscape is immersed in the soft but transparent shades of purple. All this is characterized by a maritime climate along the coasts and on the first hills, with moderate seasonal temperature ranges and autumn and winter rainfall. Thanks to the climate of the city, the people of Messina are lucky enough to be able to admire the renowned phenomenon of Fatamorgana, which occurs on the surface of the sea near the coast. The objects appear suspended in the air, with changing dimensions and shapes: the phenomenon is due to the variations in air density, produced by high temperature gradients near the ground, and to the consequent variation in the refractive index. The name derives from the character (Morgana) of the short stories of the Breton cycle.
Equipped with a good accommodation system and equipped with efficient services, the city is also suitable for extended stays: thus it becomes an excellent starting point for excursions towards the Peloritani Mountains and towards the most important tourist centers of its Province. Messina, "Porta della Sicilia", has known power and decline, expansion and destruction. Despite everything, the people of Messina have always found the strength, patience and courage to rewrite their history which is very ancient, so ancient that it has always been written that: "... when Messina was there, Rome was the countryside".
